I’m currently reading the life of Steve Jobs by Walter Isaacson, which is an amazing book. Steve Jobs was a unique charectar, and he wanted to be unique. He was different in everything he did.
People ate Meat – He was a vegetarian
People wore suites – He wore T-shirts and was barefoot
His country was full of christians – He travelled india and became a buddhist.
People bought large houses – he lived in a house with no furniture although he was a billionaire.
it was said that “Steve Job’s house was not empty because he was a minimalist. it was empty because he only chose to surround himself with perfection”
He was never mainstream, he was stevestream :) he drew a dream and lived his life painting his dream and he didn’t allow others to interfere with his dream and he was harsh dictator about it.
Here is his thought process when he wanted to buy a washing machine:
” It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer.
We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design.
We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.”